4.05.2010

Coco Cola


What do you get when you mix one part Coca Cola, one part Coco Chanel and one part Coco Rocha? Don't think too hard - apparently you get this new ad for Coca Cola Lite!
I was super excited when I got the call to work on this project for Coke, especially when I found out Mr. Karl Lagerfeld was behind the design and the camera. Karl designed the bottle with his iconic silhouette on the side and then dressed me as the femme version of him. I remember at one point in the shoot Karl didn't think I had on the right accessories so he stopped the shoot and headed home to bring me a pair of his own gloves and then took off his tie pin and rings for me to wear!! Amazing!

Look for the ad to launch later this month!
XOXO
COCO

62 comments:

pirs said...

The ad looks amazing! Nice work!

Also, Coca Light is my favorite drink! I drink it everyday, haha.

Liz said...

omj you're just perfect for that!!! :D

CandeS said...

Amazing Shoot!!!! You nailed it!!!!!! It will be a huge success!!!!

SoSoftly said...

Coco! That mix of Coca Cola, Coco Chanel and Coco Rocha is really awesome!

Only Karl can make something like that. And you look amazing.
I wish I could get one bottle like this hahaha it will be part of the decoration for my room surely

SoSoftly said...
This comment has been removed by the author.
beetle (: said...

i really love the picture, the mr karl lagerfeld is magnificent in so much aspects, but i think that in this is one of the best <3 (i write in english so bad lol)

Elements Magazine said...

His accessories are amazing!

Your name rhymes with Coca Cola too ;)

Anonymous said...

Wow! I mean wow! Baptiste is so yummmmy! And coco you look fantastic!

Anonymous said...

awesome! very classy!

Jayjay said...

I love you coco and you look so cute in this ad. Baptiste is so ooozing hottttttt! Karl lagerfeld is really amazing.

Brunch girls said...

That's amazing you got to do the campaign! Congratulations on your upcoming wedding!

http://brunchatbarneys.blogspot.com/

Clare Ruth said...

Glad to hear that you had fun working on this, I can't wait to see the ad... you look great Coco :) I'm only 16, however I'm really hoping that I can be successful like you when I'm a bit older. If you have any tips or advice for me or anyone other young people who want to get into a fashion career (modelling or fashion photography is want I'm very interested in) PLEASE let the words flow here at your blog. I need all the info I can get! Clare

elizar33 said...

love it! pretty! almost too pretty than Karl will ever be.. almost!

Coco in Motion said...

wow... marvelous!
i saw the photo in the web of NY Magazine and i said WOW!...
you look gorgeous in the photo! :)
From Mexico. Carlos A.

SOPHIA MONICA ANDRADE said...

I just drank Coca Cola Lite, and although I thought it didn't taste any different, I still love this ad! :)

Sindy said...

You just pointed out the clever marketing gimmick of the overlapping Coco's, which are always appreciated.
Canadian pride!

Tiffany S. said...

Love love love! Photo looks amazing and I definitely want a bottle of Karl Lagerfeld coke ;)

Mikah said...

haha i love the gloves and the wine glass is different.

Lurk Nasty Style said...

I like that about 50%. You are the 50%. His photography is a joke, I rather Terry Richardson. Karl loves himself. I would like to know what he would think about himself if he was someone else. Had them imported from Paris when they first dropped still haven't arrived :(

jackie said...

I love the coca cola bottle he designed! I already bought it for $64

Meg said...

Cool ad! I think it's interesting that Lagerfeld is working with Coke.

Riksh Upamaya said...

This is so cool!!

Coco-Rocha-Fan said...

CUTE LOVE IT!

i already upload that photo but in my fashion blog you can see it if you want to
http://thefashionwear.blogspot.com

Anonymous said...

You look amazing! You will always be on top! What was Baptiste like?

{ I V Y } said...

ahaha! so rad!

rose said...

so great shot.

I'm a mean street kid. said...

haha you are so fit for this campaign. so much coco-ness!

Lucy in the Sky said...

Cute! But I haven't drank a Coca Cola product ever since I watched a couple of documentaries about water. :\

http://killercoke.org

martinkorben said...

Woah --

So fresh I feel like having one now !

;)

irini said...

It's gorgeous! I particularly adore the pink hues!

emiiiiiii said...

You look great! And this add is really good and different that what we usually see.

Have u kept the gloves and rings? :D

rosie.elizabeth said...

You look incredible and I love the classic Karl Lagerfeld look that you're wearing!
Am now your follower!
Rosie
x x x
www.bed--of--roses.blogspot.com

ediot said...

ah this is brilliant-congrats on the job- it looks like such an chic commercial,

xx ediot

Lilian said...

WOW. Amazing job!

fortywords said...

I saw this advertisement at models.com and my brain shouted "Awesome!"

Long live Coco-Coca-Coco!

between peace and happiness said...

ha!! this is so amusing!
and you were the perfect choice for this campaign!

x

Josie said...

ahah omg so awesome :) you're beautiful and the ad is so cool :b

john2_el_mejor said...

Amazing! Is this your first shoot with Baptiste?

Anonymous said...

you're amazing! what do you think of this jacket?:D http://www.polyvore.com/malene_birger_wool-blend_drape_jacket/thing?id=9318386

Anonymous said...

How cool is that!? Amazing ad! You rocked it! :)

mkc said...

La photo est jolie mais je ne vois pas le rapport avec Coco Chanel.

Bises du Chili


glamtrotteuse.blogspot.com

MR.188 said...

i want your bottle more than Karl's XD

Pina Colada Kisses said...

Oh how fun totally a collectors item
http://pinacoladakisses.blogspot.com/

Anonymous said...

love!

Anonymous said...

Karl Coke! Love it! You look amazing btw. I can't believe Karl gave you his own gloves and pin! And...mmm...is Baptiste ever good looking...

MAGDArling said...

the ad is freaking awesome!<3

Diorling said...

Freaking awesome! Coca cola is high fashion!

Celine said...

Love that idea :)

xx

LiiiZziiie said...

all through out today i read tons of magazines and sites and this is by far the best thing i`ve seen! thank u for sharing part of the process behind a photo, this made my day!
thanks from Mexico

http://liiizziiie.blogspot.com check it out

the secret of fashion said...

that's very amazing! and I like the ad xxx

Josephine_T said...

you're so gorgeous! Love it ♥

beneath the glass said...

wow, what an amazing experience, how exciting! the ad looks great too! your blog is awesome by the way! hope you'll come back and visit mine again :)

stacey kelly said...

im a total soda addict, and this ad campaign is so cute. it definitely makes me want to buy the soda && so cool that you got to wear karl lagerfeld's accessories!!

xx

fall in love with a shooting star...
youareashootingstar.blogspot.com

parisian22 said...

i dont think anyone else could pull off this role that is kinda playful, kookie, humorous attitude that you give the product.

Ivania santos By DIAMOND said...

AMAZING!!

LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE....

Clare Ruth said...

Hey Coco, do you think you look similar to Ashley Greene? I think you do a bit, so do my sisters. Although, you definately have your own look.
Clare

Jitterbugdoll said...

Love this!

MADEMOISELLE Chérie said...

I loooove this ad!!! You're amazing on it! Each time I look at it (it happens very often!!) I think: SUMMER!!!

<3 Coco you're the best and I'm so glad you have a blog where I can tell it to you as often as I want!

stylestalker said...

love the blog x

Kyle Confehr said...

thats the goblet i want!!

Emilie said...

AMAZING!

Anonymous said...

coco you're the best!! and thanks for standing up for what you believe in and letting your individuality shine through xoxo!!!